Blair to Consolidate Home-Product Catalogs

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Blair Corp. has announced that it will consolidate the most successful product categories and items from its three home-product specialty catalogs into its Blair Shoppe catalog.


Blair, Warren. PA., will phase out Today's Kitchen, Improved Living and Blair Shoppe Gift Gallery by the end of this year.


John Zawacki, president/CEO of Blair Corp., said consolidating the most popular categories into a primary catalog would further increase profitability by eliminating costs associated with inventory management and production of three separate catalogs.


The cataloger also plans to increase the circulation of its new women's and men's apparel catalogs as part of its business strategies.


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