Blair Corp. Mails New Catalog for Younger Women
Blair Corp., a marketer of moderately priced apparel and home accessories, plans to begin mailing a new women's apparel catalog this month.The 68-page Crossing Pointe catalog features more than 200 products in four categories: career wear, work-to-dinner styles, relaxed-yet-polished apparel and weekend clothing. Its e-commerce site is www.crossingpointe.com.
Blair's target is 36- to 54-year-old women. The Warren, PA-based company expects to broaden its customer base to include a younger audience.
