Blagman Opens Sid Caesar Video Campaign

Share this article:
Blagman Century Media has begun a short-form DRTV campaign to promote a video collection featuring the television comedy of Sid Caesar, the marketing agency said.


A national campaign for The Original Sid Caesar Collection, marketed by agreement with Caesar and Creative Light Entertainment, rolled out July 11 and includes national print advertising in addition to DRTV. Blagman, Santa Monica, CA, is providing production and media-buying services for the campaign.


The collection includes a three-pack set of videos featuring episodes from Caesar's television series "Your Show of Shows" and "Caesar's Hour." Blagman is offering the set for two payments of $19.95 and including two bonus tapes.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.