Direct Line Blog

Blacklisting IP addresses is not a solution

Share this article:
Internet protocol (IP) address blacklisting is not a solid solution for click fraud, according to new research by Anchor Intelligence.

"It's a very complex problem," Ken Miller, CEO and co-founder of Anchor Intelligence, said during a meeting with DMNews at SES San Jose. And blacklisting an IP address is not a good solution for it, he said.

The research was based on a three week study that took place during the month of July. According to the results, about one out of four users "were tied to two or more distinct IP addresses, or were from a single IP address that was tied to multiple users."

IP addresses can be compromised by programs like botnets without the user's knowledge, the company said. As a result, blacklisting these IP addresses could result in missed search marketing opportunities.

"A blanket list doesn't help the problem," Miller said.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.