Blackbaud Starts New Business Unit for Fundraisers

Share this article:
Software provider Blackbaud has acquired Core Data Services of Denver and has started a new business unit, Blackbaud Analytics, that will focus on helping nonprofits identify their best potential donors.


The two moves allow Blackbaud, Charleston, SC, to combine its 20-year history of providing software and services to nonprofits with Core Data Services' experience in fundraising and donor-based statistical analysis, said Lawrence Henze, founder of Core Data.


Henze will serve as the new managing director of Blackbaud Analytics.


The new unit will use Core Data techniques to enrich data from the client's database and to build custom statistical models that will help nonprofits find "the nuggets of gold hidden in their lists of potential supporters," said Robert J. Sywolski, CEO of Blackbaud Inc.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.