Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Marketers may just get the holiday gift they want most: increased sales.
P.T. Barnum may have been a marketing master, but modern marketers are so adept at their craft that they've turned insider speak into a shopping frenzy.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.
Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.
Be my Valentine! Now, let's see what I can buy/purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media, especially in the lead-up to Black Friday, Cyber Monday and the lesser-known Small Business Saturday.
Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.
Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16.
Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.
Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.
Ever wonder where "Black Friday" came from?
With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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