Black Friday

Do Your Holiday Emails Land on the Naughty or Nice List?

Do Your Holiday Emails Land on the Naughty or Nice List?

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Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.

Why Wait Until Black Friday?

Why Wait Until Black Friday?

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Retailers' Thanksgiving Day sales pitches came in heavy via email.

Infographic: Holiday Sales Are a Gift in Itself

Infographic: Holiday Sales Are a Gift in Itself

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Marketers may just get the holiday gift they want most: increased sales.

The Genius of Marketing

The Genius of Marketing

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P.T. Barnum may have been a marketing master, but modern marketers are so adept at their craft that they've turned insider speak into a shopping frenzy.

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data

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IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

M-commerce profit surge helps ring in the holidays

M-commerce profit surge helps ring in the holidays

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Groupon's holiday weekend trounces LivingSocial's

Groupon's holiday weekend trounces LivingSocial's

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Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.

Sunglass Warehouse filters holiday list with new ESP

Sunglass Warehouse filters holiday list with new ESP

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Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.

O come, all ye shoppers!

O come, all ye shoppers!

Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.

Black Friday, a dark day for mobile retail marketing

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Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Study: Small businesses are all about digital

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Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media, especially in the lead-up to Black Friday, Cyber Monday and the lesser-known Small Business Saturday.

Digital media empowers shoppers this holiday season, survey says

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Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.

Best Buy revamps Web analytics after 2009 data outage: IRCE 2011

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Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16.

Online holiday spending up 12%, will eclipse last year

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Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.

Cyber Monday 2009 sales up 5% over last year

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Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.

The term "Black Friday" has evolved over the centuries

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Ever wonder where "Black Friday" came from?

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

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With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.

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