I've been reading Don Libey's articles with great interest, and I'm happy that he's such a proponent of list-specific databases. However, even though I'm responsible for Direct Media's DataWarehouse, a business-to-business list-specific coop database, I have to scratch my head and wonder why Mr. Libey feels so strongly that it is an either or proposition. To be fair, he does allow in his Aug. 16, 2006 article that he could potentially be swayed. But in his many comments since, this does not seem to have happened.