BizLand Selects Epsilon to Provide Customer Management Solution

Share this article:
Epsilon, a database marketing services provider, said yesterday that BizLand Inc., an online resource center for small businesses, has selected the company to design and build a custom marketing platform and provide member profile analysis of BizLand's customer base.


The solution will enable BizLand to develop and deliver more relevant, customer-driven communications and strategically implement services that address the needs of its fast-growing online small-business community, according to Epsilon. Both companies are based in Burlington, MA.


Epsilon will consult BizLand on selecting the most appropriate touch point campaign management, call center and query reporting tools. These tools will be integrated with Epsilon's database solution where the collected data will be analyzed, allowing BizLand to evaluate and refine its member communications.


BizLand, through its Web site, BizLand.com, offers free and low-cost services for small businesses such as Web site hosting, e-commerce storefronts and business promotional tools. BizLand members receive discounts on business products and services, as well as access to a forum to exchange ideas.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.