Bits and Bytes
Offline Media Inc., New York, announced it is set for a third drop on Feb. 13 of its Webmark card deck promoting finance-related advertiser sites. Webmark, which drops quarterly, targets a compiled list of 125,000 online financial service users. So far, the deck's advertisers have included Quote.com, Sallie Mae, Merrill Lynch, Barron's and Wired.
"With more than 600,000 financial services Web sites competing for the same sets of eyes, advertisers are continually seeking new ways to reach qualified active online information seekers," said Michael Ackerman, president of Offline Media. "We created Webmark as an alternative cost-effective marketing tool."
Electronic Newsstand Launches Campaign
Online magazine retailer Electronic Newsstand, Washington, DC, launched a pay-per-transaction banner campaign late last month marking the company's first major online effort beyond its site at www.enews.com.
The campaign, created by interactive agency Thinking Media, New York, consists of banner ads on various unnamed sites targeting interests such as sports, leisure and money. Consumers can subscribe to magazines through the ads without going to Electronic Newsstand's Web site.
A spokesman for the Electronic Newsstand said the goal of the campaign is to "simply sell magazines and build sales even if it is at the expense of building traffic."
"This campaign will do what the Web does best," said Don Westrich, director of business development for Thinking Media. "It lets people choose the experience and qualify themselves."