Biozhem Signs 'Bionic' Actress for Infomercials

Share this article:
Lindsay Wagner, who portrayed Jaime Sommers on "The Bionic Woman," has been signed to play celebrity host on a worldwide infomercial promoting Biozhem Cosmoceuticals skin-care products.


Wagner, who starred in the spinoff of the 70s sci-fi series "The Six Million Dollar Man," is the cornerstone of a marketing campaign for the RevitaCel Skin Care System, Biozhem said. Tests of the long-form spot are scheduled to begin in mid-October, with full rollout planned for November.


The exact channels on which the infomercial will run have not been decided. However, the campaign is targeting primarily a female demographic.


Wagner is an Emmy-winning actress and the author of two books on natural and vegetarian cuisine. She was selected because of the respect she has gained as an actress and as an advocate of natural health lifestyles, said Jim Chapin, Biozhem's board chairman.


Biozhem, San Juan Capistrano, CA, is a developer and marketer of skin care products for women and men.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US