Bing

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world

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In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

Going against Google: Microsoft and Yahoo rebrand Alliance

Going against Google: Microsoft and Yahoo rebrand Alliance

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Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Bing maps give personalized directions to closest clinic

Bing maps give personalized directions to closest clinic

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Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.

US search marketing spending to grow 15% in 2011: study

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US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...