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 Bing

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 

US search marketing spending to grow 15% in 2011: study

April 11, 2011

US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.
 

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

October 12, 2009

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing