In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.
Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing
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