Bing

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world

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In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

Going against Google: Microsoft and Yahoo rebrand Alliance

Going against Google: Microsoft and Yahoo rebrand Alliance

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Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Bing maps give personalized directions to closest clinic

Bing maps give personalized directions to closest clinic

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Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.

US search marketing spending to grow 15% in 2011: study

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US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...