How do you measure a billboard?
A Peruvian billboard generates potable water—and business results.
With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.
As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.
If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.
Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.
Commuters get a breath of fresh air as they walk past this "living" billboard, which advertises Coca-Cola but is made of all plants and located in the heart of Manila's busiest street.
A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.
To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...