BigStar Entertainment Sells DM Division to Expression Engines

Share this article:
BigStar Entertainment Inc., New York, a retailer of videos and DVDs, yesterday said that it has sold its direct marketing division Advaya Inc. to interactive marketing agency Expression Engines for an undisclosed amount.


Privately held Expression Engines, New York, said it plans to incorporate Advaya's technology into its services.


"We purchased a hardware and software solution that gives us an e-mail sending engine," said CEO Al DiGuido. "We were going to build it on our own using our existing technology people."


DiGuido said that as part of the acquisition, BigStar Entertainment will transfer eight technology specialists to Expression Engines.


Advaya offers a variety of e-mail marketing services and products, including Advaya Direct 3.0, a personalized, targeted e-messaging and e-mail service.


No one at BigStar Entertainment was available to comment.


The sale of Advaya follows BigStar Entertainment's decision in October to retain Bank of New York's BNY Capital Markets Inc. as a financial adviser. BNY Capital Markets has been assisting the company in "evaluating strategic opportunities," which includes the sale of assets such as Advaya.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.