Bigfoot Plans Spam Summit

Share this article:
E-mail service provider Bigfoot Interactive announced yesterday it would hold an industry meeting to discuss the implications of the Senate's recently passed CAN-SPAM Act of 2003.


The meeting will be Nov. 13 in New York City, with panels on deliverability and recent legislation at the state and federal levels. California's new anti-spam law is to take effect Jan. 1. The House of Representatives is debating its own version of a federal bill.


Panelists will include a lawyer in the office of Sen. Charles Schumer, D-NY, who lobbied for the inclusion of a do-not-spam registry in the CAN-SPAM Act. The meeting also will include representatives from the Direct Marketing Association and Federal Trade Commission.


Bigfoot said it would release results of a consumer survey at the summit that shows how spam has affected e-mail behavior.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.