Bigfoot Partners With Firms to Offer Services in Japan

Share this article:
Bigfoot Interactive yesterday announced that it has agreed to enter a four-way partnership that will develop and offer e-mail marketing services and applications to consumers and businesses in Japan.


Bigfoot, New York, and its three partners -- GLQ Entrepia Inc., and Japanese firms Bluestar Corp. and Mailnews Corp. -- are launching Bigfoot Japan Corp. in an attempt to bring Bigfoot's e-marketing platform to the Japanese marketplace.


As part of the venture, Bigfoot will provide the start-up with its assortment of e-mail-based customer acquisition, retention and relationship management programs as well as its scalable e-mail delivery system. Bluestar, an e-mail outsourcing firm, and Mailnews, an e-mail advertiser, will help build the new firm and fill out its management team. GLQ Entrepia, New York, a venture capital division of Japanese corporation Nissho Iwai, is funding the project.


"The Japanese market presents significant advantages over other foreign marketplaces," said Don Oakes, chief technology officer at Bigfoot Interactive, in a prepared statement. "In Japan, there is no Internet technology legacy to prevent the rapid adoption of new technologies."


The partners said they expect Bigfoot Japan, Tokyo, to combine an understanding of the Japanese business market with years of e-marketing experience.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.