Bigfoot Interactive to Reduce Work Force by 30 Percent

Share this article:
Direct e-mail services company Bigfoot Interactive, New York, said yesterday that it will restructure the company to focus on its core business assets -- integrated e-mail marketing -- and will reduce its work force by 30 percent, or about 37 employees.


The company said it will restructure non-core business units and that the reduction would not affect client service or client marketing program development units.


"Our decision to focus on our core business of integrated e-mail marketing programs, a business in which the company continues to be extremely successful, is sound for the company in the short and long term," Jim Hoffman, Bigfoot Interactive's co-founder/CEO, said in a statement.


Hoffman noted that companies in "fast-growth industries" such as interactive marketing are forced to "create a balance" between achieving profitability quickly and continued aggressive growth.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.