Bigfoot Interactive Realigns Along Vertical Markets

Share this article:
E-mail marketer Bigfoot Interactive is realigning its sales staff along vertical industry lines, in an effort to increase its revenue. The company also said it will reorganize its marketing, sales, research and list services units along vertical lines.


Bigfoot Interactive created eight client services groups, each designed to focus on a different industry, including automotive; banking/financial services; publishing; health care/pharmaceutical/consumer packaged goods; retail; travel/entertainment/leisure; telecom/technology and not-for-profit/government/entertainment.


Under its realignment plan, Bigfoot Interactive will develop software and services tailored for use by clients in each industry.


"Industry competency is in high demand by the market and by our client base," said Al DiGuido, Bigfoot Interactive's CEO. "Over the years, Bigfoot Interactive has developed expertise in various vertical markets that gives us the unique understanding of our client's technology and email communications needs and objectives."


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.