Bigfoot Interactive Realigns Along Vertical Markets

Share this article:
E-mail marketer Bigfoot Interactive is realigning its sales staff along vertical industry lines, in an effort to increase its revenue. The company also said it will reorganize its marketing, sales, research and list services units along vertical lines.


Bigfoot Interactive created eight client services groups, each designed to focus on a different industry, including automotive; banking/financial services; publishing; health care/pharmaceutical/consumer packaged goods; retail; travel/entertainment/leisure; telecom/technology and not-for-profit/government/entertainment.


Under its realignment plan, Bigfoot Interactive will develop software and services tailored for use by clients in each industry.


"Industry competency is in high demand by the market and by our client base," said Al DiGuido, Bigfoot Interactive's CEO. "Over the years, Bigfoot Interactive has developed expertise in various vertical markets that gives us the unique understanding of our client's technology and email communications needs and objectives."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.