Bigfoot Interactive Debuts E-Mail Software for Financial Institutions

Share this article:
E-mail marketer Bigfoot Interactive yesterday launched a suite of e-mail utilities aimed at financial service institutions that the company said will help online communications.


The new e-mail suite is intended to take advantage of the growing trend among financial institutions to migrate their bill payment and presentment services to the Web.


"Never before have financial services companies been so empowered to build revenue, customer relationships, efficiencies, ROI and competitive advantage through email communications," said Al DiGuido, Bigfoot Interactive's CEO.


Bigfoot Interactive said the e-mail suite can be integrated into its e-mail targeting and delivery platform Interactive Relationship Manager 4.0. The new e-mail suite provides data and content transfers for event-based messaging such as customer service, promotional campaigns, loyalty programs, new product launches and bill presentment and payment.


One of the first clients to use the new e-mail technology is credit card issuer Capital One, the company said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.