Big Flower to Merge With BFH

Share this article:
Big Flower Holdings Inc., New York, said yesterday its stockholders have approved the $1.9 billion merger of Big Flower with BFH Merger Corp., an affiliate of leveraged buyout firm Thomas H. Lee Co., Boston, and Evercore Capital Partners LP, New York.


The merger was originally agreed to in June; under those terms, public stockholders will receive $31.50 a share of Big Flower common stock. The merger is expected to close during fourth quarter 1999.


Big Flower is a direct marketing company that specializes in newspaper advertising inserts, direct mail and other direct marketing services. Evercore Capital Partners was involved in another significant deal this year: the $767 million acquisition of American Media, which publishes tabloids The National Enquirer, Star and Weekly World News.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.