Big Flower to Merge With BFH

Share this article:
Big Flower Holdings Inc., New York, said yesterday its stockholders have approved the $1.9 billion merger of Big Flower with BFH Merger Corp., an affiliate of leveraged buyout firm Thomas H. Lee Co., Boston, and Evercore Capital Partners LP, New York.


The merger was originally agreed to in June; under those terms, public stockholders will receive $31.50 a share of Big Flower common stock. The merger is expected to close during fourth quarter 1999.


Big Flower is a direct marketing company that specializes in newspaper advertising inserts, direct mail and other direct marketing services. Evercore Capital Partners was involved in another significant deal this year: the $767 million acquisition of American Media, which publishes tabloids The National Enquirer, Star and Weekly World News.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.