Big Flower Subsidiary to Buy ColorStream

Share this article:
The Webcraft subsidiary of Big Flower Holdings Inc., New York, announced May 28 that it has acquired ColorStream Technologies, Chicago, its third acquisition in less than a year. ColorStream specializes in database development and customization programs that use digital technology to produce print-on-demand products. Big Flower president and CEO Edward T. Reilly said the acquisition will help Webcraft expand its direct marketing services. "ColorStream will play an integral role for our Webcraft group as it continues to broaden its array of direct marketing services, furthering its position as a leading provider of fully integrated direct marketing services," Reilly said. Webcraft, acquired by Big Flower in March 1996, offers database management services, fulfillment/response capabilities and a range of direct mail products and services. After its acquisition by Big Flower, Webcraft acquired Impco Enterprises Inc., Rochester, NY, a marketing services company in November, and Olwen Direct Mail Ltd., London, in October.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.