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Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

April 21, 2008

Duly Noted

Big dip for UK dm

According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertising, the direct marketing sector is showing its biggest decline in eight years. Budgets dropped 6.3% in the last quarter, the report said, spurred by weak sales and ongoing economic concerns.

From the April 2008 Issue of Direct Marketing News »