I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Marketers should embrace, not avoid, the data explosion.
3 chief marketers reveal how data help drive results for their brands.
Marketers must learn how to integrate Big Data and automation with their own creativity—and at the intersection of algorithms and creativity lies testing.
These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.
Bigger is not always better when it comes to marketing data.
SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.
There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
How new approaches to social marketing can positively impact your bottom line.
What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.
Everyone's talking about Big Data, but are they talking about the right things?
High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.
CEO Scott Howe claims it will make 'free trade' of data possible for marketers.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
In his first week on the job, we put Ogilvy's CDO to the test by asking him to simplify Big Data for us.
IBM, W3C, and others make a concerted effort to standardize customer data collection across multiple platforms.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
There's a huge opportunity for marketers who are advocates for making analytics more approachable, actionable, and accessible.
DataXu, Emerge Digital Group, AdRoll, and BlueKai lead list of fastest-growing private companies.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
Quantitative, customer-first minded marketers will lead the charge and outmaneuver competitors.
As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.