5 scientific approaches to create a successful, data-driven marketing campaign.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Like the view of the proverbial forest, sometimes a broader view may be better.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Three words apply when adopting SFA: Keep it simple.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Marketing pundits share their top four game plans for Big Data.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
How marketers can know if they've crossed the line with personal data.
As corporate data literacy increases, data storytellers will morph into data monetizers.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
What Big Data can and cannot do—and how "thicker" data can help.
In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.
Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)
Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.
Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
The former Secretary of State shares how Big Data shaped his life and career.
Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.