Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
A difference in opinion regarding Big Data's importance can hinder success.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
Here's an interesting lexicon of some of the top terms already making noise this year.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
ICYMI, here are some of my favorite marketing teachings from 2014.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
5 scientific approaches to create a successful, data-driven marketing campaign.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Like the view of the proverbial forest, sometimes a broader view may be better.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Three words apply when adopting SFA: Keep it simple.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Marketing pundits share their top four game plans for Big Data.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
How marketers can know if they've crossed the line with personal data.
As corporate data literacy increases, data storytellers will morph into data monetizers.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...