May 22, 2013
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
May 22, 2013
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
May 21, 2013
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
May 21, 2013
While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
May 07, 2013
Leveraging Big Data for better prospecting and improved conversion rates.
May 07, 2013
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
May 01, 2013
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
May 01, 2013
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
April 29, 2013
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
April 26, 2013
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
April 26, 2013
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
April 26, 2013
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
April 12, 2013
Three industry insiders think so, but with cautions.
April 01, 2013
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
March 18, 2013
For consumers, personalization is the true value of providing personal preference data.
March 14, 2013
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
March 11, 2013
Looking for insight from customer data? Here are four timeless ideas to help you find it.
March 07, 2013
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
March 01, 2013
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
March 01, 2013
Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.
March 01, 2013
The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
March 01, 2013
If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio.
February 19, 2013
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
February 18, 2013
CMOs definitely have their work cut out for them—but it's nothing to be afraid of.
February 15, 2013
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
February 11, 2013
What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.
February 08, 2013
Manufacturers and retailers identify Big Data's big challenges.
February 06, 2013
Two ways to tap into Big Data Disruption to optimize your marketing investments.
February 04, 2013
IBM explains how marketers can to sift through Big Data to get to the good stuff at JUMP New York 2013.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
