Big Data

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

RedPoint Hops Onto Hadoop

RedPoint Hops Onto Hadoop

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It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.

The Creep Line

The Creep Line

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How marketers can know if they've crossed the line with personal data.

What's The Story With Big Data?

What's The Story With Big Data?

As corporate data literacy increases, data storytellers will morph into data monetizers.

Acxiom to Acquire LiveRamp For $310 Million

Acxiom to Acquire LiveRamp For $310 Million

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The data company looks to expand its online-offline reach with the purchase of the onboarding service.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Big Data Is Not Enough

Big Data Is Not Enough

What Big Data can and cannot do—and how "thicker" data can help.

White House Supports Self-Regulation in Data-Driven Marketing

White House Supports Self-Regulation in Data-Driven Marketing

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In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.

Are You Data Greedy?

Are You Data Greedy?

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Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

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Your marketing team has collected the data. Now learn what to—and what not to—do with it.

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

The Art of Partnering With the Right Marketing-Tech Vendor

The Art of Partnering With the Right Marketing-Tech Vendor

Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

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The former Secretary of State shares how Big Data shaped his life and career.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

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Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

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Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

Five Ways to Get Big Data Moving Faster

Five Ways to Get Big Data Moving Faster

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Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.

Marketers Take Note: Big Data Is About to Get Personal

Marketers Take Note: Big Data Is About to Get Personal

Organizations have reams of internal customer data; it's time to use it to personalize their marketing.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Use Data—Big and Small—to Improve Customer Relationships

Use Data—Big and Small—to Improve Customer Relationships

What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

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