Big Data

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

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Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

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ICYMI, here are some of my favorite marketing teachings from 2014.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

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Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

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The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

Privacy & Big Data Overload!

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

HP to Spin Off Business Technology Company

HP to Spin Off Business Technology Company

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Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.

Analytics vs. Instincts

Analytics vs. Instincts

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Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

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Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

The Big Bang Theory Meets Big Data

The Big Bang Theory Meets Big Data

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5 scientific approaches to create a successful, data-driven marketing campaign.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

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The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

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It turns out the secret to a seamless customer experience is data.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

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Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

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Like the view of the proverbial forest, sometimes a broader view may be better.

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

RedPoint Hops Onto Hadoop

RedPoint Hops Onto Hadoop

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It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.

The Creep Line

The Creep Line

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How marketers can know if they've crossed the line with personal data.

What's The Story With Big Data?

What's The Story With Big Data?

As corporate data literacy increases, data storytellers will morph into data monetizers.

Acxiom to Acquire LiveRamp For $310 Million

Acxiom to Acquire LiveRamp For $310 Million

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The data company looks to expand its online-offline reach with the purchase of the onboarding service.

CallidusCloud Issues Forth Thunderbridge

CallidusCloud Issues Forth Thunderbridge

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A first? That's what Callidus is claiming with this Big Data solution for sales executives.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Big Data Is Not Enough

Big Data Is Not Enough

What Big Data can and cannot do—and how "thicker" data can help.

White House Supports Self-Regulation in Data-Driven Marketing

White House Supports Self-Regulation in Data-Driven Marketing

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In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.

Are You Data Greedy?

Are You Data Greedy?

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Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

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Your marketing team has collected the data. Now learn what to—and what not to—do with it.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...