Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
Leveraging Big Data for better prospecting and improved conversion rates.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
Three industry insiders think so, but with cautions.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
For consumers, personalization is the true value of providing personal preference data.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.
The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio.
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
CMOs definitely have their work cut out for them—but it's nothing to be afraid of.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.
Manufacturers and retailers identify Big Data's big challenges.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
IBM explains how marketers can to sift through Big Data to get to the good stuff at JUMP New York 2013.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.