Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
In the search for insight, how relevant is the "size" of the data?
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
Big Data gives you answers to what variables have potential, but testing gives you the truth.
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
The organization implemented a new marketing solution to target customers with more relevant offers.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.
30 marketing pundits predict what will catch fire in marketing this year.
The company receives patent for "fully homomorphic encryption," allowing analysis of scrambled data without revealing identity.
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Marketers should embrace, not avoid, the data explosion.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.