Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
ICYMI, here are some of my favorite marketing teachings from 2014.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
5 scientific approaches to create a successful, data-driven marketing campaign.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Like the view of the proverbial forest, sometimes a broader view may be better.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Three words apply when adopting SFA: Keep it simple.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Marketing pundits share their top four game plans for Big Data.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
How marketers can know if they've crossed the line with personal data.
As corporate data literacy increases, data storytellers will morph into data monetizers.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
What Big Data can and cannot do—and how "thicker" data can help.
In its Big Data report released Thursday, the White House stood behind data-driven marketing, though federal legislation remains unlikely.
Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...