In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
A difference in opinion regarding Big Data's importance can hinder success.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
Here's an interesting lexicon of some of the top terms already making noise this year.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
ICYMI, here are some of my favorite marketing teachings from 2014.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
5 scientific approaches to create a successful, data-driven marketing campaign.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Like the view of the proverbial forest, sometimes a broader view may be better.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Three words apply when adopting SFA: Keep it simple.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Marketing pundits share their top four game plans for Big Data.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
How marketers can know if they've crossed the line with personal data.
As corporate data literacy increases, data storytellers will morph into data monetizers.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
A first? That's what Callidus is claiming with this Big Data solution for sales executives.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
What Big Data can and cannot do—and how "thicker" data can help.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...