Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

The Art of Partnering With the Right Marketing-Tech Vendor

The Art of Partnering With the Right Marketing-Tech Vendor

Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

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The former Secretary of State shares how Big Data shaped his life and career.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

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Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

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Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

Five Ways to Get Big Data Moving Faster

Five Ways to Get Big Data Moving Faster

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Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.

Marketers Take Note: Big Data Is About to Get Personal

Marketers Take Note: Big Data Is About to Get Personal

Organizations have reams of internal customer data; it's time to use it to personalize their marketing.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

Use Data—Big and Small—to Improve Customer Relationships

Use Data—Big and Small—to Improve Customer Relationships

What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?

Gartner: One Third of Leading Enterprises Face a Data Crisis

Gartner: One Third of Leading Enterprises Face a Data Crisis

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Enterprises are good at collecting data, but not so good at managing it, says the research firm.

I Scream Social (Data)

I Scream Social (Data)

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Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.

Quantum Computing? Fuggedaboudit.

Quantum Computing? Fuggedaboudit.

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As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.

It's Personal: The Emerging Data Revolution

It's Personal: The Emerging Data Revolution

The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.

News Byte: Canada Post Partners With Stream Integration

News Byte: Canada Post Partners With Stream Integration

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The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

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The organization implemented a new marketing solution to target customers with more relevant offers.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

Counting Context: The Sneaky Data that Moves Margins

Counting Context: The Sneaky Data that Moves Margins

For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Q&A: Why Big Data Works

Q&A: Why Big Data Works

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Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

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CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

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