Big Data: Innovate or Stagnate

Share this article:
Big Data: Innovate or Stagnate
Big Data: Innovate or Stagnate

There's almost nothing bigger and more buzzworthy in the direct marketing space right now than Big Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day today.

Data Innovation Day includes a variety of webcasts on what it means to live in a data-driven—and somewhat divided—world in which consumers demand data innovation and pitch-perfect targeting from marketers while regulars seem dead set on stymieing a marketer's ability to provide it. (Our own Ginger Conlon, editor-in-chief, is moderating DMA's webcast "Data-Driven Marketing: Where the Innovators Are" at 2pm ET today.)

As recently appointed DMA president and CEO Linda Woolley told Direct Marketing News back in August 2012 following the congressional probe into data brokering practices: “This is a matter of catering to the customer and knowing what they want and what their preferences are.… If [a data broker is] any company that collects and uses consumer data, then that pretty much covers every company on the face of the earth. Where do we draw the line?”

To get you in the mood for the Big Day, here's a roundup of some of our recent Big Data coverage:

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.