Big box retailers embrace customer reviews

Share this article:

Online customer reviews continue to gain acceptance among big box retailers, with Staples being the second such merchant to recently add this service.

Staples sees "product reviews as a key step in making [the customer] buying experience faster and better informed," said John Giusti, vice president of Staples Business Delivery, in a statement. The national office products retailer joins Wal-Mart which, just last week, launched customer reviews from Bazaarvoice on its Web site.

Visitors to the Staples.com Web site will find reviews that are organized with a tag-based approach, enabling them to quickly find, compare and decide on the right products to buy. Power Reviews, Millbrae, CA, the sevice being used by Staples, Framingham, MA, also identifies which reviews have been written by "verified buyers."

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.