Big books make a comeback
Chantal Todé
October 16 2007
After focusing on niche titles and targeted mailings for years, it's been a long time since a catalog made a thud when dropped on a table. That changed last week when Sears brought back its large-format holiday Wish Book after a 14-year hiatus. At 188 pages, it's smaller than the big books were in their heyday, but Sears is the latest multichannel merchant joining the trend towards increasing the pages again.
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