Biegel

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Data and Omnichannel Marketing

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Why Does Data Governance Matter?

Why Does Data Governance Matter?

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

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