Bieber's campaign takes social media prime time

Share this article:
Bieber's campaign takes social media prime time
Bieber's campaign takes social media prime time

There's no better place for a teenager to introduce a product he's promoting than through social networking, to which masses of teenagers find themselves addicted. Imagine how great a place it is for Justin Bieber, who has 25 million Twitter followers and more than 45 million Facebook “likes.”

On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies. In the announcement, Bieber invited girls 13 and over to enter a “sing off” on Tumblr to help create a  commercial for the product.

The campaign connected Twitter to Tumblr—a golden tactic in itself—but then went platinum by connecting those social networking sites to television, as Bieber announced the contest winner on NBC's TV special Justin Bieber: All Around the World.

Check out more social campaigns and see how they rated:


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at ...

Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.