Bidding

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Adlucent gives retailers product control in Google Shopping

Adlucent gives retailers product control in Google Shopping

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Search agency Adlucent, which specializes in the retail vertical, released on September 6 a product designed to help retailers better manage their ad bidding for Google Shopping.

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