Bickert Forms Database Marketing Consultancy

Share this article:
Jock Bickert, a database marketing expert who pioneered the first household-based segmentation system, announced that he has started Database Psychologist, a database marketing consultancy in Denver.


Bickert left Denver-based Looking Glass Inc., the company he founded in 1995, in late October of last year.


Bickert said Database Psychologist would help clients improve consumer marketing performance.


"Marketers need more than sophisticated modeling and/or audience targeting to reap the benefits of true consumer understanding," he said. "The 'whys' of consumer behavior often remain major question marks. A 'database psychologist' can effectively address those 'whys' and help marketers complete the process of cost-effective communication with customers."


Prior to founding Looking Glass, Bickert founded National Demographics & Lifestyles.


In addition to numerous industry awards, Bickert was elected to the Direct Marketing Association's Hall of Fame in 2002. Bickert has a B.A. in psychology from Princeton University, an M.A. in clinical psychology from the State University of Iowa and further graduate work toward a Ph.D. in clinical psychology at the University of Colorado.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.