Beyond Interactive Acquires U.K. Firm
Beyond Interactive plans to operate the acquired company as its European unit, headed by unit Chairman Rick Sareen, co-founder of media21.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.