Beyond Interactive Acquires U.K. Firm
Beyond Interactive plans to operate the acquired company as its European unit, headed by unit Chairman Rick Sareen, co-founder of media21.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.