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 beverage marketing

Coffee bars' marketing plans use stale email tactics

May 01, 2012

Americans love good coffee -- but who has the fresher marketing strategy, Peet's or The Coffee Bean & Tea Leaf?
 

Coca-Cola names Lewis marketing SVP

July 18, 2011

The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.
 

Celebrating its pioneering spirit, Glenfiddich offers giveaways to enterprising customers

December 01, 2010

Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand's pioneering spirit with the theme, "One Day You Will."
 

Bacardi awards planning and buying work to KSL

February 24, 2010

Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.
 

E!, Ciroc push for safe New Year's Eve with text service

December 30, 2009

In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.
 

A cranberry chat

April 01, 2009

I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as Troy Kelley, chief digital officer of Arnold Worldwide, which is the digital AOR for these cranberry juice kings. The info will appear as part of Kevin McKeefery's vertical feature focus on beverage marketing in next week's print edition of DMNews.