beverage marketing

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Tennis Star Sexes Up Classic Champagne Brand

Tennis Star Sexes Up Classic Champagne Brand

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Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.

November 2012 Marketing Challenge: Answers

November 2012 Marketing Challenge: Answers

If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?

UK's Strongbow pops its top with a digital bottle cap

UK's Strongbow pops its top with a digital bottle cap

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Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.

Washington state winery urges women to take a well-deserved minute to relax

Washington state winery urges women to take a well-deserved minute to relax

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R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.

Red Bull's social free fall

Red Bull's social free fall

Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.

Bad branding causes Diet Dazzle to lose its luster

Bad branding causes Diet Dazzle to lose its luster

A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

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North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

Perrier cans have a svelte new look

Perrier cans have a svelte new look

Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

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White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

The young and the hip drink in rum brand's messaging

The young and the hip drink in rum brand's messaging

Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.

Summer & alcohol: Market responsibly

Summer & alcohol: Market responsibly

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Most adults like adult beverages, especially during the sweltering summer months. But what are they most likely to reach for and how can marketers use that information?

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.

First-ever Internet taste test

First-ever Internet taste test

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Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.

Coffee bars' marketing plans use stale email tactics

Coffee bars' marketing plans use stale email tactics

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Americans love good coffee -- but who has the fresher marketing strategy, Peet's or The Coffee Bean & Tea Leaf?

Coca-Cola names Lewis marketing SVP

Coca-Cola names Lewis marketing SVP

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The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.

Celebrating its pioneering spirit, Glenfiddich offers giveaways to enterprising customers

Celebrating its pioneering spirit, Glenfiddich offers giveaways to enterprising customers

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Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand's pioneering spirit with the theme, "One Day You Will."

Bacardi awards planning and buying work to KSL

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Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.

E!, Ciroc push for safe New Year's Eve with text service

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In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.

A cranberry chat

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I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as Troy Kelley, chief digital officer of Arnold Worldwide, which is the digital AOR for these cranberry juice kings. The info will appear as part of Kevin McKeefery's vertical feature focus on beverage marketing in next week's print edition of DMNews.

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