Betting Service Goes Wireless

Share this article:
US Off-Track, a Web firm targeting horse and greyhound race bettors, announced its wireless betting service yesterday.


Racing commissions for slightly less than half of U.S. states have approved wireless betting, and the service is only available in those states. Alabama and Massachusetts allow wireless betting, for example, while Georgia and New York do not.


In approved states, people who sign up for a free account at www.usofftrack.com can place bets and check their accounts with devices such as Internet-enabled cell phones and personal digital assistants. Racing odds will appear as they do at racetracks or off-track businesses.


US Off-Track, Portland, OR, plans to push the wireless service in upcoming banner ads at numerous racing Web sites. The company also will run print ads in the Daily Racing Form, a publication that covers horseracing results and previews for major tracks.


After signing deals with racetracks, US Off-Track takes a split of bets posted via its services. The firm also generates ad revenue at its site.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.