Better Homes Begins Package Inserts With MillardMillard Group Inc., Peterborough, NH, yesterday announced the launch of the Better Homes & Gardens Creative Collections Package Insert Program of 968,000 annual packages.
Millard's alternative media division, AM/Direct, began the new-to-market program.
Packages go to buyers from Better Homes & Gardens' annual book offers. They buy books on cooking, quilting, crafts and seasonal decorating ranging from $14.95 to $29.95. These book buyers are female with an average age of 35+ and income of $40,000+.
The program price is $60/M.