'Better Homes and Gardens' Masterfile - Specialists Marketing Services Inc

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‘Better Homes and Gardens' Masterfile

New manager: Specialists Marketing Services Inc.

Previous manager: ALC

List type: Postal

No. of names: 6,469,808

Cost: $110/M

Description: Better Homes and Gardens subscribers maintain highly mail-interactive relationships with the magazine and its advertisers. They complete and mail BRM cards for literature, join clubs, and respond to the many direct print advertisers found in every issue. Eighty percent of the list is female.

Selects: Include state, gender, age, income, third-party blow in and keycoding.

Contact: Susanne Duda, Specialists Marketing Services

Phone: 201/865-5800 x. 2015

Fax: 201/288-4295

E-mail: suedud@sms-inc.com

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