'Better Homes and Gardens' Masterfile - Specialists Marketing Services Inc
‘Better Homes and Gardens' Masterfile
New manager: Specialists Marketing Services Inc.
Previous manager: ALC
List type: Postal
No. of names: 6,469,808
Description: Better Homes and Gardens subscribers maintain highly mail-interactive relationships with the magazine and its advertisers. They complete and mail BRM cards for literature, join clubs, and respond to the many direct print advertisers found in every issue. Eighty percent of the list is female.
Selects: Include state, gender, age, income, third-party blow in and keycoding.
Contact: Susanne Duda, Specialists Marketing Services
Phone: 201/865-5800 x. 2015