Beta Research Forms Internet Dedicated DivisionBeta Research Corp. said Friday it has formed BETARESEARCH.COM, a subsidiary dedicated to bringing the advantages of the Internet to consumer, healthcare, business-to-business and media marketing research. The division will concentrate on reaching customers who are Internet users and delivering data via "e-research."
"While traditional research methodologies provide unique advantages, so too does the online approach," said Jason Gorelkin, president of BETARESEARCH.COM. "Our new group focuses on supplying answers at Internet speed and Internet efficiencies. Plus, it gives our clients great creative flexibility…such as expanding their areas of questioning through highly-detailed screening, thus offering intimate results about select groups of customers."