Best Software Starts Direct Mail on Demand for Business Partners

Share this article:
Best Software announced the launch of its Direct Mail on Demand program yesterday for mid-market division business partners.


The program helps the company's business partners and value-added resellers maximize their return on investment for direct mail marketing initiatives.


Best Software, Irvine, CA, offers business management products and services targeting the 2.3 million small and midsize businesses in North America. Some of its leading software brands are ACT!, CPASoftware, FAS, Peachtree and SalesLogix.


The new program uses online automation to simplify the process of customizing, producing and delivering personalized Best Software direct mail campaigns.


With Direct Mail on Demand, partners can execute campaigns in a single online visit, saving time and costs by eliminating the need to manage designers, print shops, list brokers and mail houses.


To develop and deliver a direct mail campaign, a Best Software business partner logs into the Best Software Channel Marketing Web site, selects from dozens of professionally designed postcards and letters, customizes specific fields in the mail piece to reflect its business and selects a prospect mail list.


All the printing, prep work and mailing for the partner's direct mail piece is managed through Best Strategy, a third-party vendor. Direct Mail on Demand costs are eligible for co-op fund reimbursement at 60 percent.


"This program is great for partners like me who don't always have the time or resources to develop and implement direct marketing programs on our own," said Michelle Berg, marketing director of BGI Software Solutions LLC, Madison, WI. "We don't have a graphic artist on staff, so this program is a cost-effective way for me to create full-color, professional-looking postcards and letters without having to contract with an outside agency."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.