Best Practices

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Marketing Challenge: Leading by (Poor) Example

Marketing Challenge: Leading by (Poor) Example

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The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. How would you advise him?

How to Rock the Data That You Have

How to Rock the Data That You Have

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Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Marketing Challenge: Clicks at Any Cost

Marketing Challenge: Clicks at Any Cost

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Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say about it.

Too Much Information: Answers

Too Much Information: Answers

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.

Entrepreneurship 101: Lessons Learned

Entrepreneurship 101: Lessons Learned

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Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

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A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?

The Content Marketing Obsession

The Content Marketing Obsession

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The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

How to Snag the Top Content Job

How to Snag the Top Content Job

What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.

12 Content Marketing Gaffes to Avoid

12 Content Marketing Gaffes to Avoid

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As the popularity of using content marketing increases exponentially, so too does the potential for missteps.

Ignite Your Content Marketing

Ignite Your Content Marketing

5 tips for harnessing internal expertise to create compelling content.

2014 Essential Guide to Content Marketing

2014 Essential Guide to Content Marketing

The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

The ABCs of A/B Split Testing

The ABCs of A/B Split Testing

Lessons learned from the desktop and applied to mobile.

What marketers need to know about responsive design

What marketers need to know about responsive design

As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.

Mobile: It's not just 'the tiny Web'

Mobile: It's not just 'the tiny Web'

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Just because a mobile device has a tiny screen doesn't mean it's a mini PC.

Facebook marketing tweaks make impact

Facebook marketing tweaks make impact

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While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.

Mobile Marketing Association urges transparency in coupons

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The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.

DMA to launch higher education unit

The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.

MMA releases new best practices guidelines

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The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.

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