Best Practices

How to Rock the Data That You Have

How to Rock the Data That You Have

By

Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Marketing Challenge: Clicks at Any Cost

Marketing Challenge: Clicks at Any Cost

By

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to ginger.conlon@dmnews.com by April 25 for the chance to win $100.

Too Much Information: Answers

Too Much Information: Answers

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.

Entrepreneurship 101: Lessons Learned

Entrepreneurship 101: Lessons Learned

By

Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.

Marketing Challenge: Too Much Information?

Marketing Challenge: Too Much Information?

By

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?

The Content Marketing Obsession

The Content Marketing Obsession

By

The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

How to Snag the Top Content Job

How to Snag the Top Content Job

What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.

12 Content Marketing Gaffes to Avoid

12 Content Marketing Gaffes to Avoid

By

As the popularity of using content marketing increases exponentially, so too does the potential for missteps.

Ignite Your Content Marketing

Ignite Your Content Marketing

5 tips for harnessing internal expertise to create compelling content.

2014 Essential Guide to Content Marketing

2014 Essential Guide to Content Marketing

The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

The ABCs of A/B Split Testing

The ABCs of A/B Split Testing

Lessons learned from the desktop and applied to mobile.

What marketers need to know about responsive design

What marketers need to know about responsive design

As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.

Mobile: It's not just 'the tiny Web'

Mobile: It's not just 'the tiny Web'

By

Just because a mobile device has a tiny screen doesn't mean it's a mini PC.

Facebook marketing tweaks make impact

Facebook marketing tweaks make impact

By

While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.

Mobile Marketing Association urges transparency in coupons

By

The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.

DMA to launch higher education unit

The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.

MMA releases new best practices guidelines

By

The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.