Lessons learned from the desktop and applied to mobile.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.