Lessons learned from the desktop and applied to mobile.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.