Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
As the popularity of using content marketing increases exponentially, so too does the potential for missteps.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Lessons learned from the desktop and applied to mobile.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.