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 Best Practices

Facebook marketing tweaks make impact

May 01, 2012

While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
 

Mobile Marketing Association urges transparency in coupons

April 11, 2011

The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
 

DMA to launch higher education unit

Mercedes Cardona September 02, 2010

The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
 

MMA releases new best practices guidelines

April 26, 2010

The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.