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The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.
The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. How would you advise him?
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say about it.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.
Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
As the popularity of using content marketing increases exponentially, so too does the potential for missteps.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Lessons learned from the desktop and applied to mobile.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services today. The guidelines include best practices for text messaging, multimedia messaging, shortcode programs, interactive voice response as well as the mobile Web.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.