September 09, 2014
Best Practices for Content Marketing Webinars
Tuesday September 9th, 2014
1:00PM ET/10:00AM PT
Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices for promoting and delivering webinars in a content marketing framework.*
Ken Molay, president of Webinar Success and industry expert, will share tips and guidelines such as:
• What types of webinars work best for content marketing?
• How do you write effective promotional materials?
• What types of presenters do audiences respond to?
• How do you balance content dissemination against lead generation?
We will have time to answer your questions and lead the discussion towards your priorities and interests.
Ken Molay, President, Webinar Success
Ken Molay has been producing and delivering business webinars since 1999. As director of product marketing for a Silicon Valley software manufacturer, Ken developed and presented lead generation webinars to thousands of prospects. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.
In more than 25 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.
Currently Ken offers consulting services through his company Webinar Success (www.wsuccess.com). He is also a prolific blogger on the subject of web conferencing and its applications in The Webinar Blog (www.TheWebinarBlog.com) and has been quoted in The Wall Street Journal.