Case Studies& Creative Briefs
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The style-centric brand gives its email marketing a major makeover.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The telecommunications giant shows that a little reward goes a long way.