Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

The electronics company is marketing to an underserved tech community—seniors.

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