Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Data Helps Raen Optics Focus on Its Customers

Data/Analytics

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Data/Analytics

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

A View to a Thrill

Data/Analytics

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Customer Insight Is DeWALT's Power Tool

Data/Analytics

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Lifescript Strengthens Personalization for a 20% Lift

Data/Analytics

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

Data Solves the Questions About.com Couldn't Answer

Data/Analytics

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

The Art of Loyalty Programs

Data/Analytics

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

The (Marketer's) TV Guide

Data/Analytics

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

The Friends and Family (Marketing) Plan

Data/Analytics

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

MSC Builds a Sturdy Data Exchange

Data/Analytics

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Multichannel Marketing

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Harman Unwraps Retargeting for the Holidays

Social Media

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Data Helps Raen Optics Focus on Its Customers

Data/Analytics

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Building Loyalty One Pretzel at a Time

Marketing Strategy

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

Marketing Strategy

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

Email Marketing

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Golf Channel Tees Up a New Email Strategy

Email Marketing

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Unique Vintage Ditches Retro Loyalty Programs

Loyalty

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email Marketing

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Agency

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Channel Surfing: Marketers Mull Where to Invest

Multichannel Marketing

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

Marketing Is Only as Effective as Its Weakest Link

Multichannel Marketing

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Wearables: The Future of Omnichannel

Mobile Marketing

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Marketing Strategy

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Multichannel Marketing

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Social Media

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

Social Media

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Selling to the Selfie Generation

Marketing Strategy

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Is Facebook Too Big to Fail?

Social Media

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Social Media

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Multichannel Marketing

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Facebook Trending Topics

Social Media

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

Spotlight On: Snapchat's Increasing Social Media Power

Social Media

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

Harman Unwraps Retargeting for the Holidays

Social Media

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

A Day of Reckoning for Social Networks

Content Marketing

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Social Media

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

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