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Data & Analytics
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.