Case Studies& Creative Briefs

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

App of the Week: Evernote

Evernote aims to improve the archiving experience.

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

MINI Customers Drive Its Marketing

The auto brand's marketers let customers get behind the wheel of its latest campaign.

Coca-Cola Pours it on Heavy for the World Cup

When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a ...
Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

App of the Week: Evernote

App of the Week: Evernote

Evernote aims to improve the archiving experience.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

The auto brand's marketers let customers get behind the wheel of its latest campaign.

Coca-Cola Pours it on Heavy for the World Cup

Coca-Cola Pours it on Heavy for the World Cup

When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.

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