Case Studies& Creative Briefs
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their two different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The telecommunications giant shows that a little reward goes a long way.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The entertainment website company is using personalized messaging to increase engagement and clicks.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.