Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

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