The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.