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Data & Analytics

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Customer Insight Is DeWALT's Power Tool

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

Email

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

Our best of series focuses on Case Studies

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

Omnichannel

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

Social Media

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Facebook (Not So) Live

Facebook (Not So) Live

Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

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