Case Studies& Creative Briefs

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

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