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The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

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Redbox employs a multichannel strategy to aid the customer experience.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

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The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

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Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

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Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

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Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

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Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

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MSC uses data to retool its customer experience.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

The "Alternative" Customer Experience

The "Alternative" Customer Experience

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Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

If You Build It, They Will Engage

If You Build It, They Will Engage

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Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

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WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

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Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Targeting Is a Breeze

Targeting Is a Breeze

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Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

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Education and entertainment are Beretta's two principal missions in social media.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

For DoSomething.org, the Product Is the Customer Experience

For DoSomething.org, the Product Is the Customer Experience

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Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Acquisition Is a Leading Trend Among Leading MRM Providers

Acquisition Is a Leading Trend Among Leading MRM Providers

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Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

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A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Under Armour's Tactical Strategy for Reaching the Military

Under Armour's Tactical Strategy for Reaching the Military

Under Armour teams up with ID.me, which offers a verification technology—a se­cure digital ID card—that allows consumers to prove their identity online.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

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