Best Case

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

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The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

 ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

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Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

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The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

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The soft pretzel company uses modern social media strategies to market an age-old treat.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

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The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

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The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Customer Insight Is DeWALT's Power Tool

Customer Insight Is DeWALT's Power Tool

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From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Social Commerce Fits PBteen's Style

Social Commerce Fits PBteen's Style

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The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.

Bucky Scores With Beacons

Bucky Scores With Beacons

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The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

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"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

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Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

Data Is Top Dog in Personalization

Data Is Top Dog in Personalization

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One pet insurance company learns that when it comes to personalization, a little data can go a long way.

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

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The software provider uncovered unique marketing opportunities by blending offline and online interactions.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

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The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

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Live streaming is the cat's meow among fans of the pet food brand.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

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The private jet company relies on digital content to drive engagement among its high-flying customers.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

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A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

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Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

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Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

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The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

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Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

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How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Savoring Geotargeting's Effects

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

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The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

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The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

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Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

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Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

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The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

Loverly Unites Brides and Brands in Native-Ad Bliss

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

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Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

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The retailer's Like2Buy page guides Instagram followers from snap to shop.

 Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

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Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

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