Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
The online wine retailer's strategy incorporates different flavors and depths.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Redbox employs a multichannel strategy to aid the customer experience.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
When it comes to mobile push what you really want to do is pull—your customers in.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
MSC uses data to retool its customer experience.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Education and entertainment are Beretta's two principal missions in social media.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.