The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
The soft pretzel company uses modern social media strategies to market an age-old treat.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.
A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.
The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.
"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."
Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
Live streaming is the cat's meow among fans of the pet food brand.
The private jet company relies on digital content to drive engagement among its high-flying customers.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
The online cash-for-used-gadgets company values technology, testing, and timing.
The online health resource uses more than 400 behavioral characteristics to segment its users.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
A strong investment in social commerce helped save Avenue Stores' fate.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
The telecommunications giant shows that a little reward goes a long way.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
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