Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

Social Marketing Innovation: Volvo

Social Marketing Innovation: Volvo

Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

Omnichannel Marketing Innovation: American Eagle Outfitters

Omnichannel Marketing Innovation: American Eagle Outfitters

Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Content Marketing Innovation: Stein IAS

Content Marketing Innovation: Stein IAS

Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Analytics Innovation: Golfsmith

Analytics Innovation: Golfsmith

The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

ROC Drives Engagement and Sales Through a Social-Only Launch

ROC Drives Engagement and Sales Through a Social-Only Launch

The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.

Ricola Taps Into Genuine Customer Stories to Boost Sales

Ricola Taps Into Genuine Customer Stories to Boost Sales

Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

The electronics company is marketing to an underserved tech community—seniors.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

Data Is Top Dog in Personalization

Data Is Top Dog in Personalization

One pet insurance company learns that when it comes to personalization, a little data can go a long way.

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

PetSmart Barks Up the Right (Marketing) Tree

PetSmart Barks Up the Right (Marketing) Tree

The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.

Dr. Pepper Makes Social Engagement Pop

Dr. Pepper Makes Social Engagement Pop

Marketers at the soda brand use the power of social media influencers to drive consumer engagement.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Live streaming is the cat's meow among fans of the pet food brand.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

The insurance giant realized that email and mobile are the cures for disengaged customers.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

The style-centric brand gives its email marketing a major makeover.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

American Express Gets Credit for Diversity Marketing

American Express Gets Credit for Diversity Marketing

Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

The telecommunications giant shows that a little reward goes a long way.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Comedy Central's Marketing Strategy Is No Joke

Comedy Central's Marketing Strategy Is No Joke

Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.

App of the Week: Beesy

App of the Week: Beesy

Beesy has an automated to-do organizer that syncs with calendars and address books.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

App of the Week: ZenDay

App of the Week: ZenDay

Productivity app ZenDay aims to "bring more serenity to your daily life."

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

App of the Week: Any.DO

App of the Week: Any.DO

Any.DO aims to help users complete tasks.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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