Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.