The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The style-centric brand gives its email marketing a major makeover.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The telecommunications giant shows that a little reward goes a long way.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The entertainment website company is using personalized messaging to increase engagement and clicks.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
The results from the comedic channel's campaign are anything but laughable.
Live Nation puts a modern spin on connecting customers and partners.
The outdoor clothing company emails when customers are most likely to click.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Beesy has an automated to-do organizer that syncs with calendars and address books.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Productivity app ZenDay aims to "bring more serenity to your daily life."
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Any.DO aims to help users complete tasks.
Redbox employs a multichannel strategy to aid the customer experience.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Evernote aims to improve the archiving experience.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.
When it comes to mobile push what you really want to do is pull—your customers in.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
MSC uses data to retool its customer experience.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
When your business is content, how you organize that content is as important as its quality—especially online.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The organization implemented a new marketing solution to target customers with more relevant offers.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Arizona State University scores fan engagement through user-generated content.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
The financial services firm learns that listening to the voice of the customer is just common cents.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Sometimes the why is more important than the what.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...