Best Case: Q&A

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Q&A: Building a Frictionless Customer Experience

Q&A: Building a Frictionless Customer Experience

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Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.

Q&A: Balancing Data With Trust

Q&A: Balancing Data With Trust

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MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

Q&A: Spot-On Social Targeting

Q&A: Spot-On Social Targeting

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What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.

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