Best Case: Q&A
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...