A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Can't an executive catch a break? Not at Best Buy or T-Mobile, that's for sure.
Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right
According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.
Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3.
Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks.
Understanding how to collect and manage data has allowed Best Buy to optimize campaigns and bring customers deeper into the sales funnel, said Lynn Lanphier, director of digital analytics at the company, on June 16.
Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised the names and email information of several clients' customer databases. Impacted companies include JPMorgan Chase & Co., Walgreens, Best Buy, Ameriprise Financial and TiVo, according to media reports. Epsilon said April 6 that the breach affected about 2% of its total client base, and that no personal identifiable information, such as Social Security numbers, credit card numbers or account information, was accessed.
Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.