Direct Line Blog

Best Buy using bilingual 'weekly deal' text campaign: NYT

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It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day.  

The New York Times took a look this week at brands taking this trend to the Web. For one, retailer Best Buy has conducted a global initiative including text messages, microsites and Spanish-language apps. This includes a “Deal of the Week” text message in both Spanish and English. It also conducted a Mother's Day contest in Spanish.

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