Direct Line Blog

Best Buy using bilingual 'weekly deal' text campaign: NYT

Share this article:

It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day.  

The New York Times took a look this week at brands taking this trend to the Web. For one, retailer Best Buy has conducted a global initiative including text messages, microsites and Spanish-language apps. This includes a “Deal of the Week” text message in both Spanish and English. It also conducted a Mother's Day contest in Spanish.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.