Direct Line Blog

Best Buy targets women, Advertising Week panel

Share this article:
Think consumer electronics, think suburban moms? No? Well think again. Best Buy has found that a large part of its audience is coming from women and its not a surprise, since women are often household decision makers. In today's Advertising Week panel, "Doing Business in the Age of the Female Economy. Is Your Brand Ready?," the electronics manufacturer spoke about its shopping experience being targeted specifically towards women with personal shoppers who can describe products in layman's terms. The panel also included members of the new women-focused Omnicom agency G23, who spoke about the different ways to reach women and the cross cultural parallels that come about to reaching women globally.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.