Best Buy Selects WebSideStory for Web Analytics

Share this article:
Best Buy Co. Inc. selected Web analytics services provider WebSideStory as a strategic service provider for its online marketing and merchandising efforts, San Diego-based WebSideStory announced yesterday.


Best Buy, a retailer of consumer electronics, personal computers, entertainment software and appliances, is using WebSideStory's outsourced e-commerce analysis service, HitBox Commerce, on BestBuy.com.


HitBox Commerce combines clickstream analysis with purchasing activity to unveil actionable shopping patterns and trends in real time. HitBox Commerce provides reports on which products, brands and categories are selling at any particular time; analysis of online and offline marketing campaigns; product cross-sell opportunities; and product, cart and checkout conversion analysis.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.