Bernhart: Percentage of Companies Hiring Falls

Share this article:
The number of direct marketing companies planning to hire fell slightly, according to the latest Bernhart Associates employment survey released yesterday.


The survey found that 66 percent of companies responding will add to headcount in the coming three months, down from 70 percent last quarter. Ten percent said they still have a hiring freeze. Also, 3 percent said they plan to reduce headcount this spring.


Participating in the survey were 112 DM companies including agencies, suppliers and end users. It was e-mailed the week of April 4. Results are published in the Direct Marketing Association's Statistical Fact Book.


"All of the key indicators are holding steady this year and remain at healthy levels," said Jerry Bernhart, president of Bernhart Associates Executive Search, Owatonna, MN, which conducts the quarterly employment survey. "The new jobs index is down only slightly, and the number of companies planning cutbacks has fallen to its lowest level in the five years we've been conducting the survey.


"One trend I've noticed is the continued steady decline in the number of companies requiring added approval to hire. For some types of positions companies are experiencing much more difficulty finding qualified candidates. I'm getting an increasing number of calls from human resource managers telling me that their online job postings just aren't producing the results they used to."


Employers said they anticipate the strongest hiring needs to be in account management, analytics, sales and technology.


Companies interested in being added to the quarterly survey should send an e-mail to survey@bernhart.com with "Opt-in" in the subject line.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.