Bernhart: DM Employment Opportunities Expected to Grow

Share this article:
Nearly three-fourths of direct marketing companies plan to add staff this quarter, according to the latest Bernhart Associates employment survey.


"The new jobs index is at its highest level since the survey began in 2001," Jerry Bernhart, president of Bernhart Associates Executive Search, Owatonna, MN, said yesterday. "There is a small increase in the percentage of companies planning layoffs this summer but that will be more than offset with new hires."


Results of the quarterly survey are published in the Direct Marketing Association's annual Statistical Fact Book.


Among 132 DM companies responding, 71 percent said they planned to add employees in the third quarter compared with 63 percent last quarter. Areas of demand for new hires include account management, sales and analytics.


"Year-to-year, the survey shows hiring is up about 10 percent over last summer," Bernhart said.


As for staff reductions, 8 percent said cutbacks would occur this quarter, up from 5 percent last quarter. One in five respondents said their companies have hiring freezes in place, the same as last quarter.


Companies interested in being added to the quarterly survey should send an e-mail to survey@bernhart.com with "opt-in" in the subject line.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.