Bergdorf Goodman launches home catalog

Share this article:

Next week, upscale style arbiter Bergdorf Goodman will expand into the home dΘcor category with the launch of its first standalone home catalog.

On Monday, Bergdorf Goodman, New York, will mail the 16-page Decorative Home book to all of its customers. The book is divided into five themes: curiosity cabinet, classical dining, casual table, boudoir and Art Deco bar.

"This is the first time we are exhibiting the full lifestyle, a plethora of merchandise styled together to created a personalized environment," said Nicholas Manville, vice president and divisional merchandise manager at Decorative Home, in an e-mail interview. He added that previously, Bergdorf Goodman would include home dΘcor in its apparel or gift books with a focus on a single item.

The home catalog is scheduled to be an annual book.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.