Bergdorf Goodman Expands Use of Newgistics

Share this article:
Returns management solutions provider Newgistics Inc. will announce today that Bergdorf Goodman, a Neiman Marcus-owned exclusive retailer, is expanding use of Newgistics' SmartLabel to all seven floors at the retailer's New York City flagship store.


This expanded offering of SmartLabel gives Bergdorf Goodman's clientele greater convenience, eliminating the need for customers to make multiple trips to the store to make a return, Austin, TX-based Newgistics said.


Since February, Bergdorf Goodman has offered SmartLabel for returns of all online purchases and a portion of in-store purchases.


Newgistics lets these customers detach a preaddressed, barcoded SmartLabel from their order summary, affix it to their package and drop it anywhere in the U.S. Postal Service system. Newgistics intercepts the package, scans the SmartLabel barcode and provides Bergdorf Goodman with details about what is being returned, including customer comments and tracking information.


In the past few months, Bergdorf Goodman has seen the advantages of providing customers convenient returns and now will offer SmartLabel to all in-store shoppers. When customers shop in the store, they can have their purchases and SmartLabel shipped directly to specified addresses.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.